Well if you are not a developer you don't. Hire someone to do it for you. If you've got the idea write down your masterpiece. How it works, what's it for, who will use it etc. Find developers on Elance.com or odesk.com. Post your job and have developers bid for your project. Hey you may just have that million dollar idea. I'll see your App in the App Store.
Check out the new keynote presenation about the new iPhone software:
http://www.apple.com/iphone/preview-iphone-os/
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